Last Updated: October 2025

LiveLongPro (“we”, “our”, “us”) operates the LiveLongPro website and is the data controller responsible for your personal information.

We respect your privacy and are committed to protecting your personal data. This Privacy Policy explains what information we collect, how we use it, and your rights under the UK General Data Protection Regulation (UK GDPR).

1. Information We Collect

When you visit LiveLongPro, we may collect the following types of information:

a. Automatically collected information (“Device Information”)

Your IP address, browser type, operating system, and time zone
Pages viewed, time spent on pages, referring websites or search terms
Cookies or similar tracking technologies

b. Information you provide voluntarily

Name and email address (e.g., for newsletter subscriptions or contact forms)
Any other information you choose to share with us

We do not collect or store payment or financial information, as we do not currently sell products or services directly through our website.

2. How We Use Your Information

We use personal data only when necessary to:

Operate, maintain, and improve our website
Respond to enquiries and provide customer support
Send newsletters or updates (only with your consent)
Analyse website usage to improve content and user experience
Comply with legal obligations

We may also use aggregated and anonymised data for statistical purposes — this information does not identify you personally.

3. Legal Bases for Processing

We process your data based on one or more of the following lawful bases:

Consent – when you subscribe to emails or newsletters
Legitimate interest – to maintain and improve the website, prevent abuse, and analyse traffic
Legal obligation – when required to comply with laws or court orders

4. Cookies and Tracking Technologies

We use cookies to enhance user experience, analyse website performance, and personalise content.
For full details, please see our Cookie Policy.

5. Data Security

We use appropriate technical and organisational measures to secure your information against unauthorised access, loss, or misuse.
However, please note that no online transmission or storage method can be guaranteed 100% secure.

6. Data Retention

We retain personal information only for as long as necessary to fulfil the purposes outlined in this Policy or as required by law.

7. Your Rights (UK and EU Residents)

You have the following rights under data protection law:

The right to be informed
The right of access
The right to rectification
The right to erasure
The right to restrict processing
The right to data portability
The right to object
Rights relating to automated decision-making and profiling

To exercise any of these rights, please contact us.

If you are not satisfied with our response, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO) by visiting the official ICO website.

8. International Data Transfers

Some data may be processed or stored outside the UK or European Economic Area (EEA), including in the United States. In such cases, we ensure that appropriate safeguards are in place to protect your information.

9. Links to Other Websites

Our website may contain links to third-party sites, such as affiliate partners, advertisers, or embedded media (e.g., YouTube).
We are not responsible for the content or privacy practices of these external websites. Please review their respective privacy policies.

10. Updates to This Policy

We may update this Privacy Policy periodically to reflect changes in law or our website operations.
The “Last Updated” date at the top indicates when it was last revised.

11. Contact Us

For any questions, requests, or concerns about this Privacy Policy or your data, please contact: Support@livelongpro.com